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Question 1
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Why
should consumers buy IEC products
ahead of competitors?
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IEC
is the built-in service specialist,
offering a complete range of
products designed specifically
for industrial kitchens, laundries,
bakeries, supermarkets, etc.
Throughout the range, emphasis
is on design co-ordination.
IEC is renowned for their designs.
Because of their performance
and reliability, IEC products
have been selected for many
hotels, restaurants, dry clean
shops, supermarket and consultants.Consumers
and consultants are choosing
IEC time and time again because
we are focused on delivering
products that help make life
easier. We pride ourselves on
providing innovative, reliable,
high quality equipment that
not only solid and look stylish
but have real consumer benefits.Whether
it’s a passion for performance
or a taste for trends, we will
have the perfect product for
you. |
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Question
2 |
How
efficiently, do you feel, is
IEC’s after sales service?
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IEC’s
after sales service organization
is being recognized as the one
of the best after sales service
in the market .Customers were
asked to evaluate the after
sales service they received,
and, IEC was proud of the feed
back.With a comprehensive stock
of spare parts, the service
we are able to provide is unsurpassed.On
average, 80% of queries are
dealt with within 24 hours of
the initial call. If calls are
made before 10am we endeavor
to repair appliances the same
day.The website is another quick
and convenient way for stomers
to get in touch, offering simple
solutions to common issues.
For example, we understand that
user manuals can be easily misplaced,
so we provide manuals online
that can be easily viewed and
printed out. Customers can post
queries on the websites or contact
us through telephone, mobiles,
sms, fax or email – whichever
method is most convenient We
are justifiably proud of the
after sales service we offer,
and feedback from our dealers
and consumers confirms that
we have got it right.
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Question
3 |
| What
commitment do IEC offer to the
consumer regarding its products?
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All IEC equipment
and appliances are covered by
a 1 year manufacturer’s
arantee.Functional parts are available
for a minimum of 2 years stockWe
offer the consumer, we believe,
the best ratio on the market between
design / quality / price / latest
generation of products / statutory
guarantee / parts |
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Question
4 |
| How
long do you believe IEC products
should continue to perform efficiently
before problems may occur? |
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Based
on testimonials from our customers,
we know that IEC equipment and
appliances continue to give
excellent service for the last
5 years. Unfortunately, it is
impossible to guarantee a specific
life expectancy. IEC products
are designed and manufactured
with the aim to perform efficiently
throughout their entire life
cycle taking into consideration
the peculiarities of the Nigerian
market.As a performance-driven
company, all of our products
comply with the standards set
by the law and by the industry,
which means that our equipments
are manufactured to last a minimum
of six to eight years, difference
being the in-house maintenance
and operation at the customers’
premises. No manufacturer of
mechanical products can accurately
answer this, since much depends
on owner usage and abusage.
Having said that, our sales
have grown enormously in recent
years, yet the number of customers
reporting faults has substantially
declined as a percentage of
sales so we believe modern technology
and manufacturing investment
is paying real dividends in
this respect. No manufacturer
should tolerate failing reliability
– there is always a cost
implication both in terms of
rectifying the fault and in
brand reputation.
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Question
5 |
| What
does the price of IEC products
in relation to the competitors
reveal about the quality of IEC
goods and do you believe this
reflects IEC standing in the service
industry as viewed by the consumer?
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IEC
equipment and appliances offer
excellent value for money. Although
they are not the cheapest in
the market they are “surprisingly
affordable” considering
the after sales service we are
giving and the stock of spare
parts we are keeping. These
prices are well within the reach
of a large sector of the clientele.Because
of our aspiration advertising
and the fact that IEC equipment
and appliances are featured
in many prestigious kitchens,
laundries, supermarkets, and
bakeries, there may be people
who think that IEC is unattainable.
When they start shopping around
they find that IEC offers an
extensive range of reliable
and stylish products in the
middle price range to satisfy
the requirements of most people
seeking high quality with support.Our
prices are related to our products
and not to our competitors'
products but, in most cases,
they come up as a pleasant surprise.
Consumers are often surprised
at the price level. With the
know-how, professionalism, after
sales service, stock of spare
parts, extensive clientele,
achievement of the most difficult
and demanding projects in a
very short period; IEC became
the nightmare of others.
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